1.
Kotler P, Bowen J, Makens JC. Marketing for hospitality and tourism [electronic resource] [Internet]. Sixth edition. Vol. Pearson custom library. Harlow, Essex: Pearson; 2014. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033556
2.
Kotler, Philip, Bowen, John, Makens, James C. Marketing for hospitality and tourism. 5th ed. Boston: Pearson; 2010.
3.
Page, Stephen, Connell, Joanne. Tourism: a modern synthesis. 3rd ed. Andover: South-Western Cengage Learning; 2009.
4.
Holden, Andrew. Tourism studies and the social sciences. London: Routledge; 2006.
5.
Cooper, Chris. Essentials of tourism. Harlow, England: Pearson Financial Times/Prentice Hall; 2012.
6.
Holloway, J. Christopher. Marketing for tourism. 4th ed. Harlow: Financial Times/Prentice Hall; 2004.
7.
Laws, Eric. Tourism marketing: quality and service management perspectives. London: Continuum; 2002.
8.
Middleton, Victor T. C. Marketing in travel and tourism [electronic resource] [Internet]. 4th ed. Oxford: Butterworth-Heinemann; 2009. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080942957
9.
Pender, Lesley. Marketing management for travel and tourism. Cheltenham: Stanley Thornes; 1999.
10.
Rojek, Chris. Ways of escape: modern transformations in leisure and travel. Basingstoke: Macmillan; 1993.
11.
Seaton, A. V., Bennett, M. M. The marketing of tourism products: concepts, issues and cases. London: International Thomson Business; 1999.
12.
Swarbrooke, John, Horner, Susan. Consumer behaviour in tourism [electronic resource] [Internet]. 2nd ed. Oxford: Butterworth-Heinemann; 2007. Available from: https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080466958
13.
Witt, Stephen F., Moutinho, Luiz. Tourism marketing and management handbook. Student ed. New York: Prentice-Hall; 1995.
14.
Witt, Stephen F., Moutinho, Luiz. Tourism marketing and management handbook. Student ed. New York: Prentice-Hall; 1995.
15.
DISCOVER: resource discovery service [Internet]. Available from: http://lrweb.beds.ac.uk/discover
16.
Databases and journal indexes for Tourism [Internet]. Available from: http://lrweb.beds.ac.uk/travel-and-tourism/databasestravl/index
17.
Databases and journal indexes for Business Studies [Internet]. Available from: http://lrweb.beds.ac.uk/bus-studies/busdbases