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Kotler, Philip, Bowen, John, Makens, James C. Marketing for hospitality and tourism. 5th ed. Boston: : Pearson 2010.
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Page, Stephen, Connell, Joanne. Tourism: a modern synthesis. 3rd ed. Andover: : South-Western Cengage Learning 2009.
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Holden, Andrew. Tourism studies and the social sciences. London: : Routledge 2006.
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Cooper, Chris. Essentials of tourism. Harlow, England: : Pearson Financial Times/Prentice Hall 2012.
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Holloway, J. Christopher. Marketing for tourism. 4th ed. Harlow: : Financial Times/Prentice Hall 2004.
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Laws, Eric. Tourism marketing: quality and service management perspectives. London: : Continuum 2002.
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Middleton, Victor T. C. Marketing in travel and tourism [electronic resource]. 4th ed. Oxford: : Butterworth-Heinemann 2009. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080942957
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Pender, Lesley. Marketing management for travel and tourism. Cheltenham: : Stanley Thornes 1999.
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Rojek, Chris. Ways of escape: modern transformations in leisure and travel. Basingstoke: : Macmillan 1993.
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Seaton, A. V., Bennett, M. M. The marketing of tourism products: concepts, issues and cases. London: : International Thomson Business 1999.
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Swarbrooke, John, Horner, Susan. Consumer behaviour in tourism [electronic resource]. 2nd ed. Oxford: : Butterworth-Heinemann 2007. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080466958
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Witt, Stephen F., Moutinho, Luiz. Tourism marketing and management handbook. Student ed. New York: : Prentice-Hall 1995.
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Witt, Stephen F., Moutinho, Luiz. Tourism marketing and management handbook. Student ed. New York: : Prentice-Hall 1995.
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DISCOVER: resource discovery service. http://lrweb.beds.ac.uk/discover
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Databases and journal indexes for Tourism. http://lrweb.beds.ac.uk/travel-and-tourism/databasestravl/index
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Databases and journal indexes for Business Studies. http://lrweb.beds.ac.uk/bus-studies/busdbases