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Kotler P, Bowen J, Makens JC. Marketing for Hospitality and Tourism [Electronic Resource]. Vol Pearson custom library. Sixth edition. Pearson; 2014. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033556
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Kotler, Philip, Bowen, John, Makens, James C. Marketing for Hospitality and Tourism. 5th ed. Pearson; 2010.
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Page, Stephen, Connell, Joanne. Tourism: A Modern Synthesis. 3rd ed. South-Western Cengage Learning; 2009.
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Holden, Andrew. Tourism Studies and the Social Sciences. Routledge; 2006.
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Cooper, Chris. Essentials of Tourism. Pearson Financial Times/Prentice Hall; 2012.
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Holloway, J. Christopher. Marketing for Tourism. 4th ed. Financial Times/Prentice Hall; 2004.
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Laws, Eric. Tourism Marketing: Quality and Service Management Perspectives. Continuum; 2002.
8.
Middleton, Victor T. C. Marketing in Travel and Tourism [Electronic Resource]. 4th ed. Butterworth-Heinemann; 2009. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080942957
9.
Pender, Lesley. Marketing Management for Travel and Tourism. Stanley Thornes; 1999.
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Rojek, Chris. Ways of Escape: Modern Transformations in Leisure and Travel. Macmillan; 1993.
11.
Seaton, A. V., Bennett, M. M. The Marketing of Tourism Products: Concepts, Issues and Cases. International Thomson Business; 1999.
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Swarbrooke, John, Horner, Susan. Consumer Behaviour in Tourism [Electronic Resource]. 2nd ed. Butterworth-Heinemann; 2007. https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://idp.beds.ac.uk/entity&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080466958
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Witt, Stephen F., Moutinho, Luiz. Tourism Marketing and Management Handbook. Student ed. Prentice-Hall; 1995.
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Witt, Stephen F., Moutinho, Luiz. Tourism Marketing and Management Handbook. Student ed. Prentice-Hall; 1995.
15.
DISCOVER: resource discovery service. http://lrweb.beds.ac.uk/discover
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Databases and journal indexes for Tourism. http://lrweb.beds.ac.uk/travel-and-tourism/databasestravl/index
17.
Databases and journal indexes for Business Studies. http://lrweb.beds.ac.uk/bus-studies/busdbases